New Costco golf balll

[double_bogey]

Guess Costco made the Big Boys blink!
I hope Costco can keep manufacturing the same quality ball and keep it at a reasonable price.
Ball prices today are ridiculous.
Next, maybe they should look at Clubs!

Ironically I think Costco is the "Big Boy" here. Acushnet is a small company - don't think they can fight Costco on this unless they have substantial proof Costco infringed on their patents. Think this is why new KS balls haven't hit the Costco shelves and website yet (they prob want to obtain judgment against Acushnet first before putting them on sale again).

[nezzie]

I thought the same, Costco being the Big Boy here, until I read this on Golf Digest:

http://www.golfdigest.com/story/cost...the-upper-hand

[double_bogey]

I thought the same, Costco being the Big Boy here, until I read this on Golf Digest:

http://www.golfdigest.com/story/cost...the-upper-hand

Acushnet has been aggressive protecting their patents and knocking out smaller competitors. But we're talking about a company w $6b in cash and short-term investments ($4.7b in cash) vs. another w just $63m cash (after removing $13m accounting from a JV). Costco could really take this far and severely wound Acushnet financially (no way Acushnet goes to market to tap new equity just to fight lawsuit) hence why Costco's lawsuit is so wide and encompassing (to really stretch Acushnet financially to defend lawsuit). Now of course, unless Acushnet is so confident Costco has definitely infringed on their patents. Def an interesting battle to watch...