TaylorMade Golf Unveils "All-White" Tour Truck at Farmers Insurance Open

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Press Release from TaylorMade :

TaylorMade Golf Unveils "All-White" Tour Truck at Farmers Insurance Open

New Look Honors the Official Tour Launch of the R11 and Burner SuperFast 2.0 Drivers
CARLSBAD, Calif. (January 24, 2011) — This week at the Farmers Insurance Open in San Diego, TaylorMade's iconic PGA Tour Van will boast a new look, having also received an "all-white" makeover to parallel the brand's exciting new R11 and Burner SuperFast 2.0 drivers, both with distinctive white clubheads.


Players have quickly gravitated to the all-white equipment, with more than 30 players switching to the R11 or the SuperFast 2.0driver.*

"The response to our new white drivers has been incredible and we wanted to carry on the 'white-out' theme with our Tour Truck, which provides service to the best players in the world," said Keith Sbarbaro, vice president oftour operations. "Just like our white drivers stand out amongst the black heads of our competitors, so will our white truck stand out amongst the others."

A vehicle that already commands attention at PGA Tour events due to its comfortable size and stealth appearance, TaylorMade's state-of-the-art mobile workshop is manned by four to five technicians who travel weekly with the PGA Tour to service the equipment needs of the world's best players. It is estimated that the van travels 40,000 miles per year spanning roughly 35 PGA Tour events.

Before the start of the 2009 PGA Tour season, the truck received a complete interior and exterior redesign to meet the demands of a growing line-up of Tour Staff professionals. Featuring a stealth new look, the van was equipped with flat-screen televisions, WiFi Internet, speakers, a secluded office for player meetings, sliding doors, additional storage space and more. To date, the TaylorMade tour van is one of the most robust and exciting vans seen on the PGA Tour.

This week at Torrey Pines, the tour truck team will wear all white in support of the official Tour launch of the new R11 and Burner SuperFast 2.0 drivers.

*Darrell Survey combined driver brand counts for Hyundai Tournament of Champions, Sony Open and Bob Hope Classic.

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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) orwww.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.