Costco: Taylormade soft select golf ball

Was at Costco today and came across a ball I did not recognize, the Taylormade soft select. Anyone ever hear of these or can give some intel on them?

According to Costco's website:


The SoftSelect DDz is a new ball for TaylorMade Golf. It has explosive distance off the tee, precision and distance from the fairway, and its soft feel gives you pinpoint control around the green.

Features:
2 x pack of 24 (48 balls in total)
SPEEDMANTLE technology
REACT core
Ionomer cover
2-piece golf ball
Explosive distance off the tee
Distance and precision from the fairway
Soft feel and pinpoint control around the green


The actual box says 3 layer ball and the price in store is 24 for 29.99.