No it's not Geoff. There's a specific 'Trade-In Value' and 'Resale Value' listed on that site. The trade in value is set up for retailers that are taking trades. Golf Town or Chuck Brown's even when it was open would probably give you around the price listed for trade-in, but not even close to the price listed for resale.
Here is the link for what Golf Town and almost if not all retailers use for accepting trades.
http://partner.globalgolf.com/PriceBook/default.aspx
Now compare that to the PGA Guide for the resale section and you'll notice quite a big difference.