Originally Posted by Andru
The club head is on the end of a shaft.The club face is really an extension of your hands on teh end of a shaft. How the club face is oriented in your hands is not as obvious as you think. about 10% get this right.
The advantage at any point in your swing you know exactly where the club face is and what direction it's facing. Open closed, square, delofted, adding loft. Understanding what happens to the club face when you move your hands. and feeling as though it's an extentions of your hands will help you control your shots.
It's like a tennis racket. The head of the racket is the palm of your hand. you know if the racket is facing up, down, left, right. without even looking at it or better without thinking about it which is the most important thing. You can do this without thinking.